The purpose of this research study is to examine the influence of Social Media on Academic Achievement of the students of the Central University of Punjab. To achieve this, the descriptive survey research design was adopted. The Stratified random sampling technique was used to select a sample of 100 students. Research findings showed that a great number of students in Central University of Punjab, are addicted to social media. The findings revealed that social media has a positive effect on the academic achievement of post-graduate students because the educational sites and study material on the internet helped the student to perform better in academics. The study also revealed that there is no significant difference in usage of social media between the science and humanities students. It was found that both science and humanity students use social media equally and there is a significant difference in the usage of social media among boys and girls students and it was observed that the usage of social media in boys is higher than the girls.