Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report provides data to showcase best practices and trends in graduate student marketing and recruitment. Ruffalo Noel Levitz (RNL) polled nearly 80 institutions about their enrollment practices for graduate students. This report summarizes and analyzes the findings while also highlighting opportunities for programs to elevate and evolve their enrollment efforts. The report covers topics such as: (1) top 10 most effective advertising practices and strategies for generating inquiries; (2) organization and personnel responsibilities for graduate student recruitment; (3) budget metrics for marketing and recruitment; (4) communication channels used by campuses as well as frequency of use; and (5) timelines for follow-up, appointments, and admissions decisions.