The use of student data to inform decision-making and communication is still evolving in higher education. Often missing from campus conversations about use of student data are student voices about their preferences and needs. NASPA and New America engaged in a joint research effort to better understand student perceptions of data use within higher education. Insights from these discussions with students led to a set of recommendations for campus administrators about the uses of different types of data, the tools for collecting and sharing that data, the areas of data-related training for faculty and staff, and the framing and delivery of outreach messages informed by student data.