This brief is one in a series aimed at providing K-12 education decision makers and advocates with an evidence base to ground discussions about how to best serve students during and following the novel coronavirus pandemic. It addresses one central question: How can schools and districts support families in their diverse contexts and build practical trust to support student learning? In order to answer this question, the brief breaks down the issue into three points: (1) Schools are demanding more than ever from parents even as parents lack specific guidance and supports from schools to meet many of the demands; (2) The disruption of ongoing school routines is already having detrimental effects on families while limiting access to mental health and wellness services; and (3) Legacies of discrimination and marginalization in schools and inequities in access to high-quality education undermine trust in ways that shape the possibilities for family engagement. Based on these points, the brief provides four strategies to consider and two strategies to avoid. [This brief was co-prepared by Boston School Finder.]