National College Access Network (NCAN) has heard, repeatedly and consistently, over the years that one of the best aspects of NCAN membership is the ability to collaborate with and learn from other members. In an effort to further the transfer of ideas, NCAN, in the summer of 2016, hosted a series of four Idea Incubators across the country. These Incubators brought members together to tackle tough questions in data and evaluation. The objectives of these Incubators were to develop a shared understanding of known research and best practices around the topic area; generate new insights, questions and ideas to test in practice; and identify actions to be taken and/or follow-up communication, as needed. The first of these Idea Incubators, "Incorporating Fit and Match into College Advising and Program Data," was hosted by Degrees of Change in Tacoma, Washington. Readers should consider this document a hybrid between a white paper, a resource guide, and meeting minutes on this important topic, which has come into closer focus in both research literature and program practice in recent years.