Benchmarking is a widespread practice in all industries today. Higher education is no exception. One need only look at annual rankings in "U.S. News and World Report" to appreciate power of benchmarking in a market-driven society that is seeking the best value in education. To the public, and even to leaders in higher education, measures such as these amount to an externally imposed evaluation. The impact of benchmarking on an institution can be significant. But is it worth it? Chief Financial Officers from the New England area offer their views.