This project examines international student enrollment at an East Asian University (EAU) located in Taiwan. The study focuses on the perspective of the recruiters, which consisted of fifteen employees at EAU's International Education Office (IEO). The Gap Analysis problem-solving framework is applied to develop strategies to help the recruiters achieve their goal of increasing international student admissions beginning in the 2016 academic year. The purpose of the project is to identify the root causes of knowledge, motivational, and organizational issues that explained the gap between IEO's projected international student enrollments and the desired number of enrollments. Surveys, interviews and document analyses were employed to collect data, which were used to validate the assumed causes in knowledge, motivational and organizational issues. Solutions to close IEO's performance gap are proposed based on the validated causes. Lastly, an evaluation of the implementation plan is provided to conclude the study. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]