Active learning encompasses a broad range of pedagogical approaches involving the learner in every step of the educational process, with the objective of stimulating ownership and critical thinking skills, among others. This paper is the result of the work carried out by the European University Association (EUA) Learning & Teaching Thematic Peer Group on "Promoting active learning in universities". It presents the group's conclusions concerning the potential of active learning to foster skilled professionals, critical and creative thinkers, and engaged citizens. It also points to the need for a cultural shift in the academic environment, in which teachers would become facilitators of learning and students their active partners, and how such a shift can be implemented in an encompassing way.