The present paper focuses on the approach, which corresponds to the virtual learning in the artificial environment, and should be considered as situational and action-based, because the features of its application are determined each time by the specific conditions of training and the virtual educational situation that exists only in this area, at this time, between specific subjects and objects of education. The objective of the study is to determine possible ways of university learning process optimization. This paper is a preliminary attempt to show that integration of educational game elements to virtual learning environments will help students to reach educational goals in the process of study and familiarize with the norms and values of society. [For the complete proceedings, see ED590269.]