Policymakers are moving to outcomes-based funding in an effort to inspire public higher education institutions to drive the transformative change required to expand access, increase graduation rates and contain costs. For outcomes-based funding to have a significant effect on student outcomes, system and institutional leaders must successfully translate these policies into action. In an effort to inform the design, development and implementation of future outcomes-based funding policies, this paper presents a real-time account of how the prospect of outcomes-based funding, and the financial incentives that have been put in place by the state of California and the California State University system, have provided a frame for California State University, Fullerton to engage and mobilize its campus community to improve student outcomes, advance the institution's mission and achieve its strategic goals.