A reasoned action approach (RAA) was used to assess the importance of psychological factors (attitude, perceived norm, and perceived behavioral control) in forming a woman's intention to use mobile technology, specifically mobile business applications. This study also examined whether the significance of these factors varied across cultures. An online study was conducted across three Asian-Pacific countries--Indonesia, South Korea, and New Zealand--chosen based on cultural differences described within Schwartz' theory of cultural values and Hofstede's theory of national culture. The attitude construct was found to be consistently significant in predicting intention to use mobile business apps, across all cultures. Beliefs around efficiency and convenience were most important in forming attitude. Direct measures of the other two constructs were significant in the overall model, but not for each culture. For perceived norm beliefs, only perceptions of others conducting the target behavior were significant (descriptive norm), while approval or disapproval by others was not (injunctive norm). Across perceived control beliefs, the increased ability to independently control her own finances was most significant in determining a woman's intention to use mobile business apps. The results of this study point to the importance of focusing on attitude formation in promoting women's use of mobile business apps and the need to identify specific beliefs, unique to each culture, to properly craft messaging and campaigns that drive adoption. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]