Although the number of qualitative research studies has boomed in recent years, close observation reveals that often the research designs and methodological considerations and approaches have developed a type of configuration that does not adhere to purist definitions of the labels attached. Very often so called interpretivist studies are not interpretivist, and data analyses do not fit the methodological considerations that underpin the study. This paper look at some of the typical pitfalls that particularly novice researchers get themselves entrapped in when they carelessly "blend" or "stir" qualitative research methodologies and methods. The notion of "blended" qualitative research is conceptually shaken in terms of its paradigmatic roots, methodological approaches and data analysis considerations. Based on this, I will postulate that many of the "Martini" qualitative research studies should rather be classified as descriptive or exploratory qualitative research studies and that the label of emergent coding in data analyse should best be replaced with a priori coding as data analysis approach. [For the complete Volume 13, Number 1 proceedings, see ED568595.]