Researchers, policymakers, and educators have long recognized the role of parents in shaping student achievement. A large body of observational studies documents the strong relationship between family background and educational outcomes, but to date there have been very few experimental studies in this area. In this study, the authors offer a parent academy targeted to parents of elementary school children in the UK. In addition to investigating the impact of the program, their research question focuses on the effect of offering an incentive for attendance on parent engagement in the program. The Parent Academy (PA) included one 2-hour session every two weeks that parents attended at their child's school with 13 sessions over the course of the school year. The sessions focused on developing parent skills to support learning out of school. Each session focused on a particular content area, with English topics in the first half of the year and Math topics in the second half of the year. The study used a randomized controlled trial design with three groups: Control, Parent academy without incentives, or Parent Academy with incentives. The main finding is that the attendance incentive has a large, significant, and sustained impact on attendance at the parent academy. More work is needed to understand which parents are most sensitive to incentives and the effect on student performance of increased parental participation in parent education programs. Figures are appended.