In the information age, one of the most influential institutions is education. The recent emergence of MOOCS [Massively Open Online Courses] is a sample of the new expectations that are offered to university students. Basing decisions on data and evidence seems obvious, and indeed, research indicates that data-driven decision-making improves organizational productivity. The most dramatic factor shaping the future of higher education is Big Data and analytics. Big Data emphasizes that the data itself is a path to value generation in organizations and it is, also, a critical value for higher education institutions. The emerging practice of academic analytics is likely to become a new useful tool for a new era. Analytics and big data have a significant role to play in the future of higher education. This paper attempts an analytical practice about the use of e-learning technological tools to generate relevant information, for the teacher and the students who try to optimize their learning process.This combination of data-processing and analytical learning is an aid to improve significantly higher education and mark the path to follow in the new educational era. [For the full proceedings, see ED562127.]