This international research considered two key questions: (1) What self-scrutiny, strategies, planning and processes do universities with a successfully reformed curriculum undertake?; and (2) How do these universities measure and evaluate the impact of whole curriculum reform in relation to learning and teaching and the student experience? Eighteen universities provided details of their reforms, each university judging their reforms as successful against their own expectations. An initial in-depth interview took place with ten of these universities and follow-up research took place at three universities: Kingston University, London; Curtin University, Perth, Australia and the Royal Conservatoire of Scotland. Approach to developing the case studies is appended.