While substantial progress has been made in spreading performance measurement across the country and world, much of the information from performance measurement systems has been shallow. Modern technology and the considerable demand for information on progress in achieving the outcomes of public programs and policies are creating major opportunities for considerably improving the usefulness of performance information. This report provides a number of recommendations to help public and private service organizations take advantage of these opportunities, particularly for:(a) selecting appropriate performance indicators and data collection procedures; (b) analyzing and reporting the information; and (c) using the information to improve services. A list of recommendations is appended.