The discussion on economically sustainable business models with respect to information technology is lacking in many aspects of proven approaches. In the following contribution the economic viability is valued based on a procedural model for design and evaluation of e-learning business models in the form of a case study. As a case study object a blended learning continuing education course is used. It is provided by a small technology-based education service provider, a typical representative of small and medium-sized companies (SMEs) in the German education market. The focus of the results discussion is the entrepreneurial attractiveness of such business models and recommendations for further studies [For full proceedings, see ED557189.]