This study explores the academic self-efficacy and School-Image among higher secondary school students, on a sample of 652 XIth standard students drawn from Kerala, adopting proportionate stratified random sampling. The data was collected using Academic Self-Efficacy Scale and School-Image Scale. Significant difference exist in School-Image of secondary school students based on gender of the student, locale of school, type of management of school, and the subject being studied at higher secondary level. Girls, rural school students and aided school students have higher image of their school, compared to boys, urban school students and government school students. Nevertheless, gender, locale and subject of study do not make significant difference in the academic self-efficacy belief of students. Academic Self-efficacy is higher among aided school students than government school students. One eighth of secondary school students' academic self-efficacy is attributable to school image. Academic focus of the school, its involvement with parents and community, and leadership of the school significantly determine students' self-efficacy belief.