This research study focused on the perceptions of challenges and values of higher education between first-generation and subsequent-generation male Latinos and their factors affecting academic success. According to Gandara (2009), Latinas are making advancements in higher education, being committed to continue with college, and maintaining higher academic grade attainment. However, Latinos have not succeeded at the same rate as Latinas and continue to struggle academically in high school and in college (Gandara, 2009). Therefore, it is important to understand and address the latest demographic challenges that confront Latinos. Specifically, it is important to note the challenges Latino students face at this large, urban community college located in Central California categorized as (a) institutional, (b) individual, and (c) environmental. Data for this study were collected on male Latino student (N = 112) undergraduates who participated in the study; there were three generations. These three focus groups consisted of the following: 1st-, 2nd-and 3rd-or-later-generation Latino students. These data were collected at this large, urban community college located in Central California. A series of questions on the attitudes of Latinos toward education were examined, the parents' level of participation in their children's education was determined, their perceptions of challenges to participation were assessed, and their definition of participation was addressed. A regression model was chosen for the analysis. The regression analysis appeared to be the most appropriate method used in this examination because there was one dependent variable (perceptions on values of higher education) and three independent variables (generation, age, and marital status) were assumed as interval scale. The results of this analysis demonstrated that Latino students did not change that much by generation in their perception of the importance of education. One of the main reasons the researcher did not find much differences between the generations might have been that the survey sample was too small and was not representative. It is also essential to understand whether other factors, such as 1st or 2nd-generation-related factors, played a significant role in preventing Latinos from attending higher education. Therefore, it is important to understand and address the latest demographic challenges that confront Latinos, such as limited individual support and academic preparation, institutional problems with articulation, and environmental oppositions. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]