Many schools are launching school blogs as a way of developing their online profiles and involving pupils in digital writing. Blogs are used in many different ways. This research study developed as a result of a small survey carried out in three schools in Lambeth in South London in 2012. The survey was part of a scoping paper carried out for London Connected Learning Centre, which reviewed general issues about educational blogging and gathered information about how schools can set up and manage blogs. It also reviewed what was known about the impact of school blogs on pupils' writing. This survey revealed that the blogging practices across the schools that took part in the survey were very different, but all of the teachers interviewed were excited by the response of their pupils to blogging and its effect on their attitudes to writing. The differences between pupils' writing on the class blog and their writing in their books were the main points of interest guiding this research investigation.