Premier League Reading Stars (PLRS) is in its eighth year. To complement a pre-post quantitative survey, an impact evidence base was required to inform consideration of continued funding into 2011 and beyond. PLRS is very highly regarded among child participants, parents, and librarians. The structure of the scheme, its basis on football, and the energy and enthusiasm of the librarians all provide an incentive for children and their parents to enhance their enjoyment of reading. Meeting authors, visiting bookshops, and enjoying the professional skills of librarians to help choose appropriate materials is great fun, enjoyable, and certainly productive. It is very apparent that there are positive "unintended" consequences of PLRS, most notably the social and familial aspect of children spending quality time with parents and using reading as a means of bonding. The only substantive element of concern is the policy (or lack of it?) applied by schools at the participant recruitment stage. It was common to find children who were not "poor readers" and, possibly less of an issue, did not support the sponsoring club. One of the ways the scheme works is the power of the "I want to be like [footballer]." Some librarians reported that some better readers in a group are likely to make a similar "I want to be like him/her" positive impact on the whole group as they encourage the less engaged readers to enjoy reading, too. On the basis of this qualitative assessment, the researchers recommend that PLRS should continue its valuable and highly regarded work.