All employers, including school districts, enter into a "Value Proposition" with their employees--the complete set of offerings and experiences provided by the employer, compared to other similar opportunities. A successful Value Proposition reflects the needs of both employer and employee, not only attracting and retaining employees with the right skills and knowledge, but giving employees the rewards and working conditions that motivate and engage them at the level and quality desired by the employer. Because teaching effectiveness is the single most important in-school factor for improving student achievement, rethinking the Value Proposition and how it gets communicated is one of the crucial levers available for school districts to increase their student achievement through improved attraction and retention of excellent teachers. What employers offer in any Value Proposition is broader than salary and benefits, and includes professional growth and career opportunities, work-life balance structures, and recognition. It also encompasses working conditions--things like quality of leadership, opportunity for teamwork, student motivation and discipline, and demands and structure of the job. This brief gives districts a roadmap for re-envisioning and rebuilding their Value Proposition. It requires a dramatic change in perspective, and deliberate shifts in investments to better meet district needs while also considering teacher preferences. (Contains 4 figures and 18 endnotes.)