What's working in the area of marketing and recruiting for master's-level graduate programs? To find out, the National Association of Graduate Admissions Professionals (NAGAP) and Noel-Levitz conducted a national, Web-based poll to determine and report the most effective practices. Highlights from the findings: (1) Among the "top 10" most effective practices identified in this study--across Carnegie institution types, private and public--were hosting campus visits for admitted students and maintaining graduate program Web pages to attract inquiries; (2) Awarding assistantships to admitted students, and following up by e-mail with students whose applications are incomplete, were also among the top practices across institution types; (3) Many of the top 10 practices (at least three of the 10 for each sector examined) were not being used by a significant portion of the poll respondents, sometimes more than half; (4) A significant percentage of respondents across institution types, up to 75 percent, reported using practices that most respondents of their type judged to be "minimally effective," with the most commonly-rated such practice for doctorate-granting institutions being local television and radio advertising; (5) Approximately three-quarters of respondents across institution types indicated that arranging partnership agreements with businesses or agencies to provide education to employees was "very effective" or "somewhat effective" for recruiting adult learners. Additional findings are appended. (Contains 1 footnote.) [For related report, "Appendix: Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012. Trends in Enrollment Management," see ED536689.]