ERIC Number: ED536672
Record Type: Non-Journal
Publication Date: 2012
Pages: 20
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Online Expectations of College-Bound Juniors and Seniors. E-Expectations Report, 2012
Noel-Levitz, Inc
Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA[R] (National Research Center for College & University Admissions) conducted a survey of 2,000 college-bound juniors and seniors about their expectations for college Web sites, mobile usage, e-mail, and social media. Among the findings: (1) More than 50 percent of students said the Web played a significant role in their decision to apply to a school; (2) Three out of four emphasized simplicity in navigation and written content over "cool" navigation and visual design; (3) Cited by 55 percent of respondents, difficulty with site navigation was among the greatest challenges encountered with college Web sites and was the top response by a large margin; (4) Only 23 percent have used a net price calculator on campus Web sites; 74 percent who did not said they could not find one; (5) Among students with mobile devices, 52 percent said they had viewed college Web sites on them; 20 percent did so via a tablet device; (6) Sixty-nine percent of prospective students would participate in live chats with current students or faculty; 75 percent would communicate with college representatives via Webcam; (7) Regarding e-mail, 97 percent said they would open e-mail from a school on their list, and 68 percent would do so from schools they did not know; (8) Sixty percent said they are open to receiving text messages from college representatives; and (9) Forty-six percent have visited a college's Facebook page; 69 percent of those "liked" a college's page. [Funding for this paper was provided by the National Center for College and University Admissions, CollegeWeekLive and OmniUpdate.]
Descriptors: Internet, Web Sites, Handheld Devices, College Bound Students, Expectation, Student Surveys, Electronic Mail, Video Technology, Electronic Equipment, Photography, Computer Mediated Communication, Synchronous Communication, Paying for College, Student Financial Aid, Student Costs
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: contactus@noellevitz.com; Web site: http://www.noellevitz.com
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.
Grant or Contract Numbers: N/A
Author Affiliations: N/A