The International Adult Literacy and Skills Survey (IALSS), released on November 9, takes a closer look at Canadians' ability to deal with everyday literacy demands. In today's information-based society and economy, literacy is more important than ever. IALSS defines literacy as one's capacity to "use printed and written information to function in society, to achieve one's goals, and to develop one's knowledge and potential". Among the major findings from IALSS are the following: (1) Millions of Canadians struggle with serious literacy challenges. Four in ten working age adults, about 9 million people, scored below the literacy level experts say is necessary to cope with increasing demands in today's society; (2) Low literacy is a serious challenge in every jurisdiction across Canada. Even in the highest performing provinces or territories, 3 out of 10 Canadians (16 yrs and over) struggle with very serious literacy challenges. They have difficulty with even the most basic written materials; (3) The percentage of working-age Canadians who struggle with literacy has not decreased in a significant way since a similar study was conducted 10 years ago; and (4) IALSS confirms that aboriginal populations, linguistic minorities, and immigrants are target populations that face very serious literacy challenges. IALSS is another serious wake-up call for Canadian decision-makers. Literacy barriers are sidelining too many Canadians and this inequality and loss of potential has serious consequences for them, their families and for communities in every province and territory. (Contains 3 footnotes.)