For more than ten years, the Ford Policy Forum, an integral part of the Forum for the Future of Higher Education's annual Aspen Symposium, has been chaired by Michael McPherson and Morty Schapiro, presidents of the Spencer Foundation and Northwestern University, respectively. Its intent has been to explore how economics can make individual colleges and universities and our overall higher education "system" more efficient. The Forum's June 2010 Aspen Symposium marked the completion of the Ford Policy Forum, and to celebrate more than a decade of success, the speakers decided that their final session would return to its roots in economics. The participants are not only economists though--they also wear the hats of college and university administrators. Schapiro acted as moderator of the panel, and McPherson, Dennis Ahlburg and David Breneman as panelists. This paper presents a transcript of what took place at the Forum.