This article analyses the Francophonie strategy to foster diversity of cultures and multilingualism in a globalised world. The first part of the article provides the analyses of the historic role of the French cultural and educational model in the diplomatic relations. Then the article refers to the context of the Second World War and the American dominance overshadowing the French model. In this context, the development of the Francophonie strategy is analysed with a particular reference to the political strategies that France has implemented to achieve its goals. One of the most important ones is the pressure that has been exerted for the adoption of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO (United Nations Educational, Scientific and Cultural Organization), 2006).