Kick into Reading (KiR) aims to support literacy work among families and professionals such as teachers, librarians and other community workers by using male role models from football clubs to nurture an interest in reading and storytelling. The main planned outcomes are to deliver 18 KiR projects based at football clubs, bringing high-quality footballer-led storytelling to up to 16,200 children and 1,080 adults. In this way it aims to inspire and motivate children and their families to read, listen to, and tell, more stories. It also intends to promote the use of public libraries and extend the number of storytellers involved with the project. This paper provides an overview of Kick into Reading projects for 2007.