This study investigates how Latino students and parents obtain information about college opportunities through the development of a Latino student and parent orientation program at the Urban Community College, while examining the espoused leadership theories of the researcher through the implementation of a second order change within an institution (Fullan, 2001). The role of positional leadership (Maxwell, 1993) and the discovery of one's cultural "voice" in the process of developing meaningful relationships to lead a change within an institutional setting are identified. In order to address the needs of the Latino community and the Urban Community College, the researcher brought together representatives from the college's admissions, orientation, and counseling offices at the Urban Community College and formed a partnership to collaborate with ASPIRA, a well known educational advocacy community based organization. Through the implementation of a program that disseminated information about college admissions, the application process, and the financial aid application process to both students and their parents, and in conjunction with a limited literature review on Latino parents' role in their children's college attendance, the researcher found that there still exists an information gap. A mixed method action research paradigm was utilized because the purpose of the study was to solve a specific problem. Action research utilizes cycles of inquiry whereby each cycle includes a plan, an action, an evaluation, and reflection. At the end of each cycle, after reflection, plans were revised and initiated the beginning of another cycle. The findings indicated that many of the Latino parents and students were unaware and uninformed about the college's admissions and application process, and the financial aid application process. Furthermore, the admission director's involvement in the study allowed him to gain direct insight to the issues affecting the Latinos' lack of information and influenced his recruitment plans. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.