The rising cost of college textbooks has recently become a topic of intense public debate. It is perceived as a significant barrier to college attendance, and an assortment of legislative remedies has been proposed. This position paper of the Academic Senate for California Community Colleges explains that profit is just one of a complex series of interacting issues that determine the ultimate cost of textbooks to students. Educational and ethical issues surrounding the adoption of course material are explored, and a wide variety of interested parties and their concerns are identified. The paper describes current criticisms of the college textbook situation and presents avenues whereby faculty members can help control costs while still preserving academic integrity. Recommendations are made to local academic senates on possible local responses to the issues, including appropriate college-wide guidelines and steps that can be taken by individual faculty members. Appended are: (1) AAUP Statement on Academic Bill of Rights; (2) Academic Senate Resolutions on Academic Bill of Rights; (3) Education Code Language on Bookstores; (4) Education Code and Title 5 Language on Sale of Materials; (5) Academic Senate Resolutions on Textbook Issues; and (6) Appendix VI: Legal Opinion on Faculty profits. (Contains 2 footnotes.)