This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public debate has led to government regulation and bans of commercial activity in some school districts; however, commercial interests show few serious signs of pulling back. From July 1, 2004 to June 30, 2005, the Education Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University conducted media database searches in Education Index, Google News and Lexis-Nexis, and recorded a total of 5,929 media references related to schoolhouse commercialism. Two appendices are included: (1) Methodology; and (2) Mean Number of Articles and the Lower and Upper Bound 95% Confidence Intervals by Category/Supplemental Search and Press. (Contains 2 figures and 137 notes.)