President Obama has committed himself to "reform America's public schools," and his administration is focused on making early childhood programs, common standards, charter schools and teachers more effective. However, writes Grover "Russ" Whitehurst, the administration should also undertake actions to better integrate curriculum innovation and reform into its policy framework. "Don't Forget Curriculum" compares the size of the effects on student achievement brought about by curriculum with the size of the effects of popular reform strategies favored by the Obama administration.