This article reports a case study where the data was collected at one university in the United States. It shows the benefits of using digital videos in intermediate-level Japanese language course curriculum so that learners can develop a higher level of proficiency. Since advanced-level speakers, according to the American Council on the Teaching of Foreign Languages guidelines, must possess the ability to narrate a story and describe a process, the use of digital videos helps learners' cognitive development involving changes and transitions (by shaping and reshaping cognition through practice describing process involving changes and transitions). The results of this case study revealed that integrating the digital videos into the curriculum led to an approximately 20% increase in students who reached the advanced-level when compared with the students from the previous two years. It is not easy for learners of the Japanese language to progress to the advanced level; however, this case study implicates that the use of digital videos can serve as a useful promotional medium by showing language models in high contextualization, conveying cultural aspects, and fostering cognitive development. (Contains 1 table.)