Strategies for Change outlines how to use social marketing strategies to influence change in the health programs in a building, district or community. Authors describe how to develop a strategy to influence district administrators, school board members, colleagues and parents. This step-by-step guide leads through the process for developing, establishing and conducting a successful behavior-changing plan. Chapters include: Establishing a Blueprint for Change; Clarify Roles, Responsibilities and Influence; Seeing Things from the Audience's Perspective; Crafting Your Message; Making the Most of Your Message; and Different Ways to Use Social Marketing in Schools. Worksheets are included to: Build the Framework to Pursue Your Goals; Identify Benefits and Barriers; Identify Target Audience Perceptions; Brainstorm Ways to Promote Your Message; and Develop an Effective Message.