The main aim of this research is to better understand and draw perceptions of course writers and course coordinators towards the process of developing distance learning material. For developing good self-instructional material cooperative efforts among course development personnel are essential. The study indicates the areas where contradiction is found among perceptions of a sample of seventy course coordinators and seventy course writes of Allama Iqbal Open University, Pakistan through a self developed questionnaire covering preparation, implementation and execution aspects of course development process. (Contains 3 tables.)