The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data collected from parents of preschool children. The Cronbach Alpha coefficient of the whole scale was: a=0,95; p less than 0,001. Thus it was concluded that the Turkish version of the scale had sufficient internal reliability. Test-retest reliability of the scale was found to be high (r=0.99; p less than 0,0001). Content validity of the scale was calculated by relating each item to other items in the relevant subscale and the correlation coefficients were found statistically significant as changing between 0.01 and 0.05. In the second step of the study; 189 parents were asked to evaluate the Turkish TV programmes for children on the basis of 9 quality criteria (credibility, comprehensibility, entertainment, aesthetic quality, involvement, presence of role models, innocuousness, restfulness, thought provocation) of the scale. The variables of educational level of parents, the gender and age of children, socio-economic-status of the families were assessed in relation to parents' opinions about the quality of TV programmes for children. The data were analyzed by ANOVA'S. The results indicated that, the educational level of the mother and the gender of the child were found to be related to the "thought provocation" criteria evaluated by parents. In addition, the age of children was related to the quality criteria of "entertainment" and "involvement". The results were discussed in terms of the suitability and the importance of quality criteria for TV programmes produced for children. Besides, the opinions of parents on those criteria were also discussed. (Contains 12 tables.)