Financial aid-related information and services are provided to students and families in a variety of ways. The timing of when information is shared with these groups also varies. Financial aid information is typically provided through events sponsored by high schools, colleges and universities, and multiple community and government-sponsored agencies. The fact that a variety of opportunities exist for students and families to receive financial aid information may lead one to assume that these groups are well informed. However, the fact that several financial aid events may occur neither guarantees that they are well attended, nor that they achieve their intended goal--to provide students and/or families with information and assistance that will lead to the application for and acquisition of financial aid. The discussion here affords insight into the considerations that individuals and organizations ought to make as they endeavor to provide financial aid information and services to high school students and their families. Based on three years of research at nine high schools in a large urban high school district, the authors offer steps that groups can take to determine the success of their efforts. The recommendations contained in this report derive from multiple interviews with approximately 300 high school seniors, focus groups involving over 500 high school juniors and seniors, two surveys each of over 5,000 11th and 12th grade students, and observations of more than 50 financial aid-related events. Input collected from interviews and focus groups conducted with high school counselors and college admissions and financial aid experts was also considered. (Contains 4 tables.) [This report was produced by the University of Southern California Center for Higher Education Policy Analysis (CHEPA).]