Jordan has been paying increased attention to early childhood education in recent years. In particular, the government allocated unprecedented resources to the sector through its Education Reform for the Knowledge Economy (ERfKE) 2003/08. Funded by the World Bank and other donor agencies, ERfKE is designed to revamp the education sector starting from early childhood in the framework of lifelong learning with a view to increasing Jordan's competitiveness in the knowledge economy. This brief explores the government's growing interest in early childhood education and discusses some of its strategies for improving the subsector through ERfKE. (Contains 8 footnotes.)