A critical question in school choice programs is whether relatively low-income urban parents have the ability to gather the information they need to make good choices for their children. Choice is expanding, particularly in American cities. Without good information, the benefits generated from expanding public school choice (via No Child Left Behind, charter schools, vouchers, and other programs) may not reach their potential. This research asked 800 low- to moderate-income parents in three cities (parents in Milwaukee, Washington, D.C., and Denver with incomes below $50,000) about how they gathered information and how well informed and satisfied they are about their school choice. Parents report engaging in considerable information-gathering activities and feel quite well informed. Most parents visit the schools, talk to teachers, school officials, other parents, and others in their social networks as they make their choice. An important statistical relationship between information gathering and satisfaction exists: the more information-gathering tasks in which parents engage, the more likely they are to report high levels of satisfaction with their choice. Generally, the new evidence presented here supports the more optimistic perspective on parent information. More specifically, the highlights of these findings include: parents choose from a small set of realistic school options; parents who engage in more information-gathering activities report higher satisfaction with their choice; children are more often involved in the choice process than past research has shown, and the involvement of a child correlates with higher satisfaction; many parents have definite ideas about the attributes of a school that will work best for a particular child and seek to make the best match they can; the lowest-income parents (those below $20,000 in income) engage in somewhat less information gathering, report somewhat lower levels of satisfaction, and believe they would benefit most from access to a paid school counselor or parent information center; parents feel well informed about their choices. Appended are: (1) The Survey Sample; (2) Methodological Issues and Details of Response Rates; (3) Survey Questionnaire; (4) Selected Variables Around Information Gathering and Parental Satisfaction; and (5) Choice By Combination Of Background Characteristics. (Contains 8 tables.)