The same general challenges, in varying forms, have confronted those responsible for intercollegiate sport from 1980 to the present day. Now the time has come to reexamine these problems in the light of new research (such as the Knight Foundation Commission on Intercollegiate Athletes) and new analyses; and to review old solutions to see where they should be adapted, where maintained, and where abandoned. Part of the mission of this book is to serve as a forum for conflicting opinions on how to improve the college sports enterprise. It is not theoretical, but instead relies on the wisdom and experience of those who have had significant roles in sport to discuss how far people have come from the ideals of sport, and what they can do to correct the course. The analyses are prepared from varied perspectives by experts who offer in-depth exploration of such essential topics as the commercialization of sport; race and gender; legal issues; gambling; performance-enhancing drugs; and the academic peril faced by too many student-athletes. In a final chapter, Lapchick presents recommendations for action. This book is an essential read for governing boards, presidents, coaches, faculty, administrators, and student athletes. After a historical overview, "New Game Plans" is divided into sections on the issues; the influence of the media; those most involved with and those most invested in the college sports enterprise; and recommendations drawn from the authors of the respective chapters. This book covers all of the critical issues facing governing boards, presidents, coaches, administrators, and student athletes, and explores all of them in depth. Following a preface, and the initial chapter, Historical Overview: At Play at America's Colleges (Welch Suggs), this book is divided into two parts. The first part, The Issues, presents the subsequent chapters: (2) The Integrity of the Enterprise (Richard E. Lapchick); (3) Higher Education's Failed Experiment with Professional Athletics (John R. Gerdy); (4) Ethical Dilemmas in College Sport (Sharon K. Stoll and Jennifer M. Beller); (5) Race in College Sport (Richard E. Lapchick); (6) The Impact of Race As It Relates to Employment Opportunities for Collegiate Football Coaches (Fitzgerald Hill); (7) Gender and Sport (Donna A. Lopiano); (8) National Collegiate Athletic Association and the Issue of Sports Wagering (Bill Saum); (9) Performance Enhancing Drugs: The Wounds Behind the Glory (Yun-Oh Whang); (10) Agents on Campus (Fritz G. Polite); and (11) "Show Me the Money" Created a College Sportocracy: The Influence of the Media (Charles S. Farrell). Next, the second part of the book, The Players, offers the remaining chapters: (12) Presidents' Forum (John DiBiaggio, Joe Crowley, John C. Hitt, and W. Roger Webb); (13) Conference Commissioners' Forum (Jim Delaney, Mike Slive, Patty Viverito, Chris Monasch, and Kevin L. Weiberg); (14) Athletics Directors' Forum (Clarence Underwood, Don DiJulia, Dan Guerrero, and Bill Byrne); (15) Faculty Forum (Percy Bates, Murray Sperber, Earl Smith, C. Keith Harrison, and Ellen Staurowsky); (16) Student-Athletes' Forum (Lindsay Beddow, Keri Boyce, Zachary Falconer, Damone Jones, Morgan Marr, Brian O'Leary, Charece Williams, and Sarah Wong); (17) The NCAA in 2010 (Daniel Boggan, Jr.); and (18) Recommendations (Richard E. Lapchick). Contributor biographies; and an index are also included.