The purpose of this qualitative study done in 2003 was to determine which factors motivated the adult learners who were employed full time to pursue and complete a college degree at a Southern California university complex. Using a structured survey which included Q-Sort and Likert Scale methodologies followed by in-depth interviews, the study's findings provided insights into adult student motivations to complete a baccalaureate degree and their expectations for that degree in relation to their careers and personal growth. The study indicated that the students were motivated to learn mainly by self-improvement (27.0 % ranked it as the primary motivator) and sense of achievement (rated first by 20.6% of the students). Analysis of the data uncovered mixed information on how employer reimbursement of education costs affected the students' motivation, that no one influenced the students to attend school, and that the students chose this university for its reputation. To provide a quality education, the university should ensure that faculty have training in teaching adults learners. It also should continue to hire instructors currently employed or with past world experience in the field they are teaching in order to bring real-world experience to the classroom. (Contains 1 figure.)