A shrinking number of Americans are interested in politics?a trend pronounced among younger citizens. Politicians, academics, civic leaders and others are scrambling to find solutions. This study was commissioned by the Center for Information and Research on Civic Learning and Engagement (CIRCLE) and focuses on local political parties. Historically, local parties have played an important role in getting people to the polls. Many observers have suggested they are the key cogs of the democratic process. The problem that many local party committees confront in effectively reaching out to young voters seems to stem from a lack of innovation. Simply put, traditional approaches to getting-out-the-vote are ineffective with the new generation. It does not appear to be enough simply to ?hand out voter registration cards at the high schools? or to ?make calls before election day." The national parties seem to have gotten the message: in order to truly connect with young voters, the parties must develop novel approaches. It is time for local parties to step outside the box.