The Office of Institutional Development and Technology and the Public Information Office created this report that identifies several topics of research in order to inform marketing efforts associated with enrollment management. The report is based upon demographic studies done at the College of Canyons to measure things such as changes in the size of student population, students' educational goals, and characteristics of students such as age and ethnicity. Some of the findings are as follows: The greatest growth of students was in the Fire and Technology Program, a 92% rise occurred in the number of students enrolled concurrently at COC and in high school, the most common age of a college student was 22 years old, and the greatest increase in ethnic distribution occurred for White and Latino/a students while the greatest decrease (21%) occurred in the number of Native American students. The study also found out the following facts about regular students that attend colleges out of the district: Most (58%) are planning to receive an associates degree or transfer, 56% are non-White, most are residents of either San Fernando Valley or Antelope Valley, and they have an equal distribution of female (51%) and male (49%) students. (Contains 10 figures and 7 tables.) (MZ)