ERIC Number: ED478089
Record Type: Non-Journal
Publication Date: 2002-Jun
Pages: 9
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
Collaborative Marketing: Library and Vendor Partnerships.
Trolley, Jacqueline H.; Sheppard, Ryan
This paper describes the development of a Library Resource Center of promotional and marketing materials that is available in multiple languages on the ISI Web site. Collaboration between the ISI marketing staff in the United Kingdom, who built this electronic library, and librarians in other countries is discussed. U.S corporate marketing initiatives are addressed, including customized campaigns to promote awareness and provide training materials as needed in pre- and post-sale environments. Several sample pages from the ISI Web site are included. (MES)
Descriptors: Electronic Libraries, Foreign Countries, Library Development, Marketing, Resource Centers, Special Libraries, Training, World Wide Web
For full text: http://www.sla.org/content/Events/conference/2002annual/ confpap2002/papers2002conf.cfm/.
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom; United States
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Author Affiliations: N/A