The rapid changes in the field of technology are redefining the process of developing technology-enhanced educational materials as well as the roles of developers involved in the process.The purpose of this study was to learn from practitioners the roles and responsibilities of an instructional designer in developing new media enhanced instructional materials. Instructional designers working at various multimedia companies in Austin, Texas were interviewed. The findings of this study identified four essential competencies for being an instructional designer in new media development: communication; instructional design; problem-solving/decision making; and knowledge of technology tools. The paper concludes that the job market for instructional designers will continue to grow and expand, and with it, the definition of an instructional designer will evolve at the same pace that the technology changes. Since the role of an instructional designer is affected by the possibilities that new technologies create daily and how technological tools aid communication, so shall each instructional designer contribute to the task of defining their profession. (AEF)