The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)