ERIC Number: ED473791
Record Type: Non-Journal
Publication Date: 2002-Aug
Pages: 513
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (85th, Miami, Florida, August 5-8, 2002). Advertising Division.
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising Agency Web Sites: Presence of Branding Content & Capabilities" (Daniel Marshall Haygood); "Advertising in the Islamic World: The Portrayal of Women in Egyptian Television Commercials" (Jami A. Fullerton and Azza Ahmad); "Advertising and the First Amendment: The 'Central Hudson' Analysis and the Impact of 'Lorillard Tobacco Co. v. Reilly'" (Michael Hoefges); "Reactions, Perceptions and Evaluations of Local Television Advertising" (Ronald J. Elcombe); "Is Culture Going Global? A Comparison of South Korean and U.S. Newspaper Ads in the New Millennium" (Hye-Jin Paek, Michelle R. Nelson and Douglas M. McLeod); "Contextual Effects of Advertising on the WWW" (Chang-Hoan Cho); "The Roles of Emotion and Cognition in Attitude Formation from a Product Trial Under Different Purchase Decision Involvement Conditions" (Joo Young Kim and SungWook Shim); "Cross-Cultural Differences in Perceived Risk of Online Shopping" (Hanjun Ko, SungWook Shim, Jaemin Jung and JooYoung Kim); "The Use of Relationship Marketing Strategy in Media Advertising Sales" (Karie L. Hollerbach); "Anti-Smoking Advertisements: The Effects of Corporate Credibility on Ad Credibility" (Jennifer A. Robinson, Angela M. Adema, Lucian Dinu and Ignatius Fosu); "Longitudinal Content Analysis of Gender Imprints Left by Primetime Network Television Commercials: How Advertisers Portray The Gender of Their Prospects" (Dennis J. Ganahl and Kwangok Kim); "Environmental Determinants of Foreign Entry Mode Choice of U.S. Based Transnational Advertising Agencies" (Jaemin Jung); "Anti-Drinking and Driving PSAs: Persuasive Appeals and Images" (Kasie Mitchell Roberson and Roger C. Saathoff); "The Decision to Major in Advertising: Gender Differences and Other Factors" (Jami A. Fullerton and Don Umphrey); "The Development of Distance Learning Courses: A Training Camp" (Robyn Blakeman and Ralph Hanson); "Advertising Skepticism in Young Teens" (Coy Callison and Sabrina M. Neeley); "Multimedia for Mortals: Rationale, Resources, and Tips for Integrating Visuals, Audio, and Video Into Lectures for Advertising Courses" (James Hamilton); "E-Business in the Marketing Communication Curriculum: Integrate, Don't Isolate" (Jim Pokrywczynski). (RS)
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies, Cultural Differences, Distance Education, Faculty Publishing, Females, Foreign Countries, Gender Issues, Higher Education, Journalism Education, Majors (Students), Marketing, Multimedia Instruction, Newspapers, Persuasive Discourse, Productivity, Sex Differences, Television Commercials, World Wide Web
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Egypt; South Korea
Identifiers - Laws, Policies, & Programs: First Amendment
Grant or Contract Numbers: N/A
Author Affiliations: N/A