This paper presents results of a survey that gathered information on the use of popular culture examples in college library instruction sessions, including the types of popular culture materials currently being used as examples, the types of courses in which they are used, the librarians' purposes in using the examples, and the librarians' impressions of whether or not the examples had an effect on the success of the session. A call for participation in the survey was distributed through two online discussion lists, BI-L and LIBREF-L during December 2001. Librarians working at the University of Northern Iowa were also invited to participate. A total of 21 responses were received. Results indicated that librarians use popular culture examples for several purposes during library instruction sessions, including gaining and holding students' attention, injecting humor, and illustrating the research process. In deciding how to present the examples, librarians should consider copyright issues, as well as the currency of the film, television show, or comic used. The use of images and examples to interest students can lead to greater attention to and acceptance of the content of the instruction and has the potential to facilitate creation of a stronger connection between the librarian and students. (MES)