This paper describes a World Wide Web strategic planning process at the East Tennessee State University (ETSU) College of Medicine (COM). The process began when a Web Strategic Planning Committee was charged by the Associate Dean of Academic Affairs to craft a comprehensive plan for development of the COM Web site, because the existing Web site did not serve the needs of students, faculty, staff, or the community. Elements of existing internal documents served as the foundation for developing the strategic plan. The resulting framework outlined guiding principles, current conditions, planning assumptions, and strategies. Strategies were aligned with the COM mission and goals. Recommendations and a framework for implementation were delineated. The resulting living document serves as a guide to help align the COM mission, goals, and values with the information technology infrastructure. It soon became evident that the original charge had broader implications affecting areas such as leadership, instruction, resources, training and support, content, quality control, and technology integration. Because these are common concerns in academia, this strategic planning process may serve as a framework for other institutions. (Contains 14 references.) (Author/MES)