Incorporating a service learning assignment into the public relations course can more strongly increase understanding of concepts because students are forced to apply class theories to a setting with real-world consequences. Specifically, service learning is a form of experiential learning that engages students and faculty in the common good. It is a form of transformative learning that enriches the educational process by helping students apply theory to service. There are four goals for service learning assignments: to direct personal goals by enhancing student development through improved self concept; to explore moral and ethical positions about self and community; to prepare students for participation in a democracy as informed citizens; and to improve student learning by linking practical experience with academic subjects. This paper addresses how a public relations class service learning project can have a positive influence on students, faculty, and the community. An example of a public relations service learning project linking Lake Superior State University (LSSU) students with nonprofit groups in the community is outlined in the paper's Appendix A. The paper explains that, in the assignment, students are broken into consulting groups which meet with clients outside of class and conduct the necessary research and interviews to develop a public relations proposal for their nonprofit group. It states that students report on their progress throughout the semester during scheduled "traffic meetings" (similar to corporate work-in-progress meetings); they then present their final proposals to their clients. (NKA)